2009 Media Campaign Activities

Channel 45 TV

Our 2009 media campaign kicked off on May 6th with the launch of a 5-week Channel 45 TV ad run. We ran 221 30-second PSAs on multiple Channel 45 TV programs. Channel 45, unlike other TV mediums, reaches 100% of TV households in Minnesota, giving our campaign a statewide reach in 2009. This campaign resulted in an estimated 1.1 million listener impressions!

To preview these ads, click on the links below:
- "Rubber Ducks" television PSA (30 seconds)
- "Fish Bowl" television PSA (30 seconds)

UPDATE: In partnership with Channel 45 TV, we expanded our reach with an additional 40 PSA's this summer! Beginning the week of August 3rd, and concluding on August 31st, the Clean Water MN Media Campaign ran and extra 10 spots per week on Channel 45 television. This extra outreach earned our campaign an estimated 200,000 additional media impressions in August 2009!

Minnesota Public Radio

Our Minnesota Public Radio Campaign was a great success! Our campaign ran eighteen PSAs on MPR News (91.1 KNOW), along with streaming online ‘gateway’ ads on both KNOW and The Current radio (89.3). This campaign resulted in an estimated 544,000 listener impressions! The Clean Water MN Media Campaign runs PSA's on Minnesota Public Radio in part because surveys of MPR listeners show that they are much more likely to take action on environmental messages they hear on MPR than any other radio listeners in Minnesota.

Summer Billboard Campaign

Our summer billboards campaign is complete. We placed billboards in and around the Twin Cities metro area featuring three "streets connect to streams" stormwater pollution prevention messages. These billboards will made an estimated 7.2 million impressions this June. You can view images of all three billboard designs in our 'featured products' box on this page.

St. Paul Saints Baseball

Baseball is America's pastime. Its no surprise, then, that Minnesotans from all walks of life tune in to Saints Baseball. Our 2009 Clean Water MN Media Campaign teamed up with the Saints for an exciting program. Our media campaign (featuring both TV and radio spots during Saints games, along with an in-stadium event this summer) ran for the duration of the St. Paul Saints season. This campaign will generated an estimated 2.28 million media impressions during the 4 months of airtime. For more information on the St. Paul Saints, visit their website at: http://www.saintsbaseball.com/

Our campaign featured our Rubber Ducks & Fish Bowl TV PSAs (see above) and a newly designed radio PSA: Lake Patricia Funeral. Developed from our Lake Patricia print obituary PSA, this radio version was produced by the Saints staff and is available for use free of charge for public education campaigns nationally.

Download the Lake Patricia Funeral PSA in MP3 format here:
- "Lake Patricia Funeral" Radio PSA (30 seconds)

Even better: Some of the TV PSAs we ran with the Saints were automatically aired on Municipal Community Cable stations across the metro and beyond! Why does this matter? Since almost every single permitted MS4 city in the metro area carries these broadcasts, our PSA's ran directly to community residents in cities far and wide - perfect for helping those communities meet their permitted stormwater public education requirements!

Fall Television PSA's

This year, we once again ran 30-second stormwater pollution prevention PSA's televised on cable throughout the state. Featuring our "Rubber Ducks" and "Fish Bowl" ads, this campaign was a hit in 2007 and 2008. All totaled, we ran 221 ads this fall on stations including ESPN, CNN, Home & Garden Network and others. These PSAs generated an estimated 1.9 million media impressions in 2009.

NEW IN 2009

BIG NEWS: MINNESOTA's MS4 TOOLKIT ARRIVES!
The brand new Minnesota MS4 toolkit has arrived! Developed in partnership with the Minnesota Pollution Control Agency and the Washington Conservation District, the toolkit is your one-stop-shop for municipal stormwater pollution prevention education materials. For more info, please visit the toolkit on our "About You - Stormwater Educations" page.

BRAND NEW: THE CLEAN WATER MN E-NEWSLETTER!
As a new service to campaign members, the Clean Water MN Campaign will distribute e-newsletters to all members each quarter. These newsletters will feature a suite of season-specific stormwater pollution prevention education materials for MS4 and watershed educators to use. These ready-to-run materials will include items such as newsletter articles, brochures, posters, door-hangers and other easy-to-use education products. Best of all? It's FREE with your membership!

BRAND NEW: THE DOCUMENT UPLOAD TOOL!
Ever have a great resource you'd like to share with your fellow stormwater educators? Ever wanted a place to browse what other communities are using in their stormwater education work? Now, the www.cleanwatermn.org website lets you do both.

Our new document upload tool will let you upload documents, brochures, posters, images and other resources directly into the MS4 Toolkit for others to use. This will allow all of Minnesota's stormwater pollution prevention education community to share what works best - and help keep Minnesota's water clean.

The document upload tool is simple and easy to use – and it works at the click of a button. Try it out on our online MS4 Toolkit!

COMING SOON: THE CLEAN WATER MN IMAGE GALLERY!
The Clean Water MN Media Campaign Image Gallery is in its final testing phase, and will be available in the spring of 2010. Users will be able to browse public-use photographs and download images in several sizes (from thumbnails to poster-size images) of photographs of water-related topics.

For More Information

To view our most recent annual campaign report & budget, visit our "Reports & Budgets" page.

If you’d like to receive more information about the 2009 Clean Water MN Media Campaign, please contact our program administrator:

Jana Larson
Center for Global Environmental Education
Hamline University, MS-A1760
1536 Hewitt Avenue
Saint Paul, MN 55104
(651) 523-2812