2010 Media Campaign Activities
The 2010 CWMN Media Campaign plan & budget has been approved by the WaterShed Partners Steering Committee.
Media activities will include billboards, television PSAs (Cable & Channel 45), sporting events (MN Twins radio & St. Paul Saints TV), and public radio PSAs (MN Public Radio).
If funds are available, the campaign will also include bathroom stall PSAs at the MN State Fair and 15 or 30-second movie slide PSAs featuring our ‘rubber ducks’ PSA.
Combined, these activities will yield an estimated 15,000,000 media impressions in 2010 - a new record for the CWMN media campaign.
A brief summary of some of our campaign activities is included below. Check back for regular updates during the year.
Channel 45 TV
Our 2010 media campaign will kick off this May with the launch of a 5-week Channel 45 TV ad run.
We will run 221 30-second PSAs on multiple Channel 45 TV programs. Channel 45, unlike other TV mediums, reaches 100% of TV households in Minnesota, giving our campaign a statewide reach. This campaign will result in an estimated 1.1 million listener impression in 2010.
To preview these ads, click on the links below:
- "Rubber Ducks" television PSA (30 seconds)
- "Fish Bowl" television PSA (30 seconds)
MN Twins Baseball
preMN Twins Baseball remains the single largest radio audience in the state of Minnesota – with nearly 100,000 listeners per game. In 2010, the CWMN Media Campaign will run thirty 15-second PSAs during every MN Twins game in May.
This campaign will generate an estimated 3 million media impressions with a message reminding Minnesotans to practice water friendly lawn care practices this spring.
Minnesota Public Radio
Our Minnesota Public Radio Campaign is back in 2010. Our campaign will run streaming online ‘gateway’ ads on both KNOW and The Current radio (89.3). This campaign will result in an estimated 200,000 listener impressions in 2010.
The Clean Water MN Media Campaign runs PSA's on Minnesota Public Radio in part because surveys of MPR listeners show that they are much more likely to take action on environmental messages they hear on MPR than any other radio listeners in Minnesota.
Summer Billboard Campaign
Our summer billboards campaign is back in 2010. We will once again place billboards in and around the Twin Cities metro area featuring three "streets connect to streams" stormwater pollution prevention messages. These billboards will made an estimated 7.2 million impressions this June. You can view images of all three billboard designs in our 'featured products' box on this page.
St. Paul Saints Baseball
Baseball is America's pastime. Its no surprise, then, that Minnesotans from all walks of life tune in to Saints Baseball. Our 2010 campaign teams up with the Saints to run 30-second 'Fish Bowl' & 'Rubber Ducks' TV PSAs during all 48 St. Paul Saints home games.
This campaign will generate an estimated 1.84 million media impressions during the 4 months of airtime. For more information on the St. Paul Saints, visit their website at: http://www.saintsbaseball.com/
Fall Television PSA's
This year, we once again ran 30-second stormwater pollution prevention PSA's televised on cable throughout the state. Featuring our "Rubber Ducks" and "Fish Bowl" ads, we’ll run more than 200 ads this fall on stations including ESPN, CNN, Home & Garden Network and others. This campaign will result in an estimated 2 million media impressions in 2010.
Optional in 2010
If funds are available, the campaign will also include bathroom stall PSAs at the MN State Fair and 15 or 30-second movie slide PSAs featuring our ‘rubber ducks’ PSA.
State Fair Bathroom Posters
The bathroom stall poster ad campaign will feature poster images similar to our 2010 billboard campaign images, used with permission from the Cities of Seattle, Bellevue and Tacoma, Washington
Ads will be placed in restroom facilities located nearby the Eco-Experience and Minnesota Department of Natural Resources buildings and will run for the duration of the 2008 MN State Fair.
Movie Theater PSAs
The CWMN Media Campaign will run either 15-second or 30-second movie theater PSAs featuring our “Rubber Ducks” PSA.
Movie theatre PSAs are an increasingly effective method of reaching a captive audience with a high-impact educational message. Our 2010 movie theater camping will make an estimated 173,000 impressions across 10 metro area theatres over one week in 2010.
bathroom stall poster ad campaign will feature poster images similar to our 2010 billboard campaign images, used with permission from the Cities of Seattle, Bellevue and Tacoma, Washington
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For More Information
To view our most recent annual campaign report & budget, visit our "Reports & Budgets" page.
If you’d like to receive more information about the 2010 Clean Water MN Media Campaign, please contact our program administrator:
Jana Larson
Center for Global Environmental Education
Hamline University, MS-A1760
1536 Hewitt Avenue
Saint Paul, MN 55104
(651) 523-2812
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